Lam Bistro & Pho
About
Lam Bistro & Pho is a Vietnamese restaurant located in Normandy Park, Wa. New Management has recently taken over as of January 1st. 2023. There will be a re-grand opening on February 25th 2023. Serving authentic Vietnamese food.
Problems Identified-
Customers are not able to locate the place easily.
Original website does not have high contrast in colors.
Would like more descriptions about the food items.
Customers have questions about delivery.
Customer’s Comments
Customers have trouble reading online menu
Hard to read due to contrast of colors
Need more descriptions/ likes new items
Questions about delivery
Concerned about pictures
Customers have trouble locating the place
Would like some help in directions
What I set out to find-
Find out any pinpoints that may occur when ordering from an online menu.
Find out how customers choose which items to eat.
Participants-
Three participants participated in user interviews.
Common trends through user interviews
3/3 prefer to call/ online and pick up/deliver
⅔ wants recommendations
3/3 want an easy to access menu
Usability test was conducted with four participants. Participants mentioned that locating an item they wanted to eat was not easily available for them to find. The website had low contrast and user’s mentioned the website was hard to read. Users mentioned they did not like the navigation bar. Although very simple, just Home & menu. Users wanted to know more information on the restaurant and had to scroll around and search for a lot of it on their own. They also wanted to have more information on dishes.
Tree Test
Find our directions- 100% success rate (10/10) (Location tab)
Find our menu and click on P5 (seafood Pho)- 100% success rate (10/10) (Went to Menu & clicked Pho)
Find our Special Pho- 60% success rate (6/10) ( 4/10 went to Specials tab)
9 participants (recruited form Reddit/ Facebook)